Three prominent players in the public relations and social marketing industry have banded together to start a new agency that will focus on nonprofits and companies with corporate responsibility or sustainability programs. Dubbed Zoetica, the agency will provide, “communication consulting, training, and strategy to help mindful organizations affect social change.”
Beth Kanter will serve as the CEO, leading in strategy and training; Kami Huyse will run account services and operations as President and COO, and Geoff Livingston will lead the sales and marketing effort as CMO.
Livingston, who sold his previous agency Livingston Communications to CRT/Tanaka in April of 2009, told PRNewser Zoetica is a completely different venture because, “We have a specific market, with a specific purpose: affecting social change. That’s what I want to invest my skills and time on now. Livingston was just a general communications firm.”
“Social media has gotten so big, it’s time to start focusing on the verticals that really matter. No one can own all of it. If this is my last, then this shoemaker wants to affect change,” he said.
Huyse said the agency will rightfully use their combined “track records of success and successful campaigns” to pitch new business. Huyse has previously served as a contractor to Livingston Communications. “We want to offer clients a brain trust,” she said, adding the agency will be working with a “cadre of freelancers.”