Black Entertainment Television’s Digital Media Group is launching a vertical advertising network targeting African-American consumers. From the press release:
”’By joining BET’s vertical advertising network, publishers will gain
access to high quality branded advertising, with the network allowing them to target campaigns most relevant to their audience,’ said Denmark West, President of BET Digital Media Group. ‘The BET vertical advertising network offers a compelling solution for sites that have a large scale of premium inventory but don’t necessarily have a sales force to match.”’
BET holdings was acquired by Viacom for approximately $3 billion in 2000.
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