Bestselling Author Dumps Big Publishing House for the Sake of His Book

Douglas Rushkoff, a successful author, media and pop culture critic, and documentarian, is coming out with a new book. While this news is not in and of itself shocking, the way he’s doing it is – Rushkoff is forgoing the companies that have published his work in the past, and all the money, PR, and distribution that comes with them.

Rushkoff explains in his Arthur magazine column why he chose to leave his publisher behind:

Because it would make my book twice as expensive for you, half as profitable for me, less purposefully written, and unavailable until about two years from now.

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