Bestseller Funnels Profits into Design-Minded Development Projects
While some Danish companies are using shirked responsibility as a marketing tool, others are focused on giving back on a global scale. Family-owned clothing company Bestseller (that’s their logo, at right), founded in Ringkobing (the best name for a town we’ve heard in years) in 1975, has devoted millions of kroner in profits to charitable programs, from developing “model villages” in remote mountain regions of China and aiding victims of the 2004 Indian Ocean tsunami to helping to build a design school in Kutch, a desert town in India that is home to 50,000 artisans.
Last week, WWD named Bestseller among its five Community Service Award winners (the other winners: Liz Claiborne, MAC, Dress Barn, and J.C.
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