Best Buy’s Holiday Campaign a Real Tweet

BestBuyLogo.jpgThe holiday-shopping season is a huge time of year for retailers and, especially, consumer-electronics retailers. And Best Buy will base its entire campaign for the upcoming holiday season around its Twelpforce Twitter account, which is handled by more than 2,500 Best Buy blue-shirt salespeople and members of its Geek Squad tech-support service, The New York TimesBits reported.

According to Bits, Best Buy’s ad agency, Crispin Porter + Bogusky, is using the Twitter help desk, which has answered some 20,000 questions since July, to prove that Best Buy’s staff is more knowledgeable than those of other consumer-electronics chains.

Some ads are already running now, featuring a stadium filled with blue-shirt Best Buy staffers answering customers’ questions, and seven more are set to join the campaign, during which questions and answers will be set to Christmas-carol melodies, Bits reported.

The Twelpforce Twitter address is superimposed on the screen at all times during the ads.

Best Buy also redesigned its Facebook page, began using a URL shortener and will spread videos of 25 reworded Christmas songs discussing high-tech gift ideas via viral video, chief marketing officer Barry Judge told Bits.