To earn the public’s support and the sweet spot of earned media during the 2016 presidential election, candidates will do just about anything to get your vote.
Most subject themselves to pandering for caucus, buying cookies from complete strangers, or endless TV ads.
Not walking fountain of youth and hipster mascot Bernie Sanders. He will put all of that political ballyhoo to a complete halt, if only to help a sick man.
Sound farfetched? He did that last night in his own congressional backyard!
There he is, stumping at a pep rally in Concord, N.H., when suddenly… THUD!
— Frank Thorp V (@frankthorpNBC) February 3, 2016
Regardless of what side of the political aisle you’re on, this is awesome. Clearly, this wasn’t a plant (like we may see in a couple of weeks at someone else’s rally because Sanders can’t be the only guy with this stunt). Bernie was shocked and went into action.
“Oh my God!” Mr. Sanders said, rushing to the man, who appeared to have fainted. The supporter came to and, accompanied by others, was able to groggily walk out a side door. An ambulance was called.
People standing on stage, much like the fainted supporter, noted “It was getting toasty up there.”
Everything stopped for a couple of minutes while Sanders asked for a physician. Meanwhile, everyone else stood there. Silent. And waiting patiently.
Sometimes, we strive to earn good PR. Other times, it just happens. Kudos, Bernie.
[PHOTO: John Minchillo/AP; SOURCE: WSJ]