Ben Silverman Bets Career on Knight Rider, Product Placement
Say what you will about Ben Silverman, but it’s almost impossible not to like co-chairman of NBC Entertainment, a man who refers to himself unapologetically as an “airplane chairman.” (Granted, we don’t work for him.)
As Richard Siklos’ profile in Fortune makes very clear, the talent scout-turned-producer-turned-exec is either going to save the network with his focus on product placement or absolutely go down in flames.
His success, apparently, relies on the success of product placement in the shows he signs off on.
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