Vocativ announces five promotions as one of its own, Kelly Bourdet, heads to Gizmodo to serve as editor in chief there. Bourdet had been editorial director at Vocativ, a role she shared since October with Ben Reininga. Bourdet will join Gizmodo in mid-February, and Reininga, meanwhile, is promoted to editor in chief, responsible for the “newsroom, editorial vision and content strategy for the site,” according to a note to staff from Vocativ COO Danna Rabin.
In the note, Rabin announced four more promotions in addition to Reininga’s:
- Jordan Jayson is upped to publisher, and will be responsible for Vocativ’s brand marketing, audience growth, distribution and new revenue efforts. She had been vp, head of marketing.
- Rob Blatt is named director of audience and will work on distribution channels, including newsletters, social media and partnerships. He was previously senior manager, digital marketing.
- Jody Sieradzki is named director of product and, as her title implies, will focus on creating new vehicles through which to showcase Vocativ’s work. She had previously been product manager.
- Adi Kochavi is named president of Vocativ Films. She will work on creating new television and feature programming for the venture. She was previously a data story producer.
Kochavi had served as a producer on Vocativ Film’s first major venture, a Showtime series called Dark Net that explores stories coming from the same space as the content on Vocativ’s digital site: the vast bulk of the internet that doesn’t get picked up by Google, or any search engine. The second season premieres in April.