Ben & Jerry's Goes Rogue on GMOs

Here’s a very interesting report on some internal conflict within the massive conglomerate we call Unilever: seems that the company and one of its most valued properties disagree on the issue of genetically modified organisms in food.

Matthew Boyle of Bloomberg reports that, while Ben & Jerry’s strongly supports its home state’s new law requiring GMO foods to be labeled as such, Unilever does not. Shocking, we know.

Yet Unilever allows the ice cream kings to be outspoken in their advocacy because, as an analyst tells Bloomberg:

“I don’t think they will ever want the potentially massive negative PR of trying to silence B&J.”

Well,