Ben Huh on Growing the Cheezburger Network: 'We're Looking for that Nugget of Passion'

Making a business out of memes like silly cat captions and unfortunately juxtaposed images is nothing to LOL about. It takes a sharp sense of what will work with the audience to get an idea off the ground.

Fresh off the release of the latest book in the I Can Has Cheezburger canon, we caught up with Ben Huh, founder and CEO of the Cheezburger Network, to talk about how he vets new ideas and introduces them to the Cheezburger community, like the recently launched If Shoes Could Kill. “Without a passionate audience, you can’t really make user-generated content work,” he says in part one of our Media Beat interview. “We’re looking for that nugget of passion. We’re looking for people who really want to engage with it… [We] see if that community exists. And if it does, [we] find a way to broaden that experience.”

Huh also reveals how you know when it’s time to kill an idea that’s just not working: “You try to push it and you prod it, and you try to give it a little bit more time, and you start to understand that there’s a feeling of… This is as big as it’s gonna get.”

Watch the video to find out the worst pitch he’s ever heard.

Part 2: Ben Huh: ‘Users Have Far More Control Over the Business than What We Were Used To’

Part 3: Cheezburger Network CEO Ben Huh’s Career Advice for Entrepreneurs (MediaJobsDaily)