EA PopCap's slidedeck on how turning Bejeweled freemium bumped daily downloads by nine-fold

Giordano Contestabile, who is a franchise business director at EA PopCap, was kind enough to share this slidedeck with us on how making Bejeweled Blitz freemium on iOS helped downloads go up by nine-fold. He adds that engagement and revenues are up five-fold as well.

“This was also about trying to give a wake-up call to a gaming industry that is still ambivalent about freemium,” he said.

In December of last year, EA PopCap retired the old version of Bejeweled, and replaced it with two apps.

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