The BBC launched a new mobile version of its Web site that has the same look-and-feel as the flagship bbc.co.uk site. According to the broadcaster, the new mobile design offers a consistent and intuitive user experience and easier navigation.
New content added with the redesign includes a new section for BBC’s Radio 1’s Newsbeat featuring all the latest entertainment headlines and pictures.
The relaunch “comes at a critical moment in the development of mobile TV in the UK,” Matthew Postgate, BBC controller of mobile, said in a statement. “It is the first step to transforming bbc.co.uk on mobile into a much richer and more engaging experience. In the coming months, our mobile proposition will develop significantly, and include coverage of the summer’s biggest sport events including Euro 2008, the Beijing Olympics and Wimbledon.”