Bauer's 'In Touch,' 'Life & Style' Cut Rate Base
Both had sharp newsstand sale declines
Bauer Publishing doesn’t have too much to be thankful for this year. A day before the Thanksgiving holiday, the celebrity weekly publisher dropped the news that it would reduce the rate base for its low-priced magazines In Touch and Life & Style, citing soft newsstand sales brought on by the tough economy.
In Touch will go to 650,000 from 800,000 while Life & Style will go to 400,000 from 450,000, starting in January.
Newsstand sales have been down across the board, but Bauer feels the pressure more than most because most of its circulation comes from single-copy sales.
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