When does a $59 million media acquisition fly completely under the radar? When that acquisition is completely made up.
Still, we’ll give the folks at The Batty Post credit for playful inventiveness. Both the recent item about being acquired by Shanghai-headquartered East Asia Tribune and the site’s About section are fully committed to mirth. From the latter:
The Battys decided [in 1918] it was time to introduce their only child, Eliza Batty, into the family business, and she was the first finance correspondent for the paper, based in New York City.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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