Major League Baseball to Stream Some Games Live From the News Feed
Facebook users will be able to stream several pre-season major league baseball games for free from the MLB’s Page or stories it publishes to the news feed. Sports have proved to be popular discussion fodder on Facebook, so the promotion could expand the MLB’s audience and generate a high volume of engagement.
Unlike Warner Bros renting films for Facebook Credits through dedicated apps, bringing the streamed video content to the center of user experience has much greater potential for wide reach and virility.
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