Barstool Sports’ lewd content may not work for everyone, but for a core group of self-described “stoolies,” the site brings back droves of sports fans. Now it’s hoping its crass but funny videos can find an audience on Snapchat.
The 13-year-old site is launching a weekly Snapchat show on Sept. 8 called Barstool U in which Barstool staffers will travel to colleges around the country this fall and examine campus culture. It’s the third year Barstool is making the series—in the past, Barstool posted the show on its website—but this is the first time the publisher is making content for a third party.
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