Barneys Wants to Tell a Memorable Story With VR, Fashion and Dance

In partnership with electronics company Samsung and contemporary dance troupe the Martha Graham Dance Company, Barneys released its 11-minute movie, Mantle, which was filmed with 360-degree camera technology. The film incorporates four principal dancers, whom Barneys says “embody character archetypes representing parts of the human psyche: Power, Ethereal, Possessed and The Cleaner.”

According to a blog post on Barney’s content hub, The Window, the film is the result of more than a year of work and intends to put the viewer at the center as dancers look inward toward a central focus point where the camera was placed.

“Every aspect was specifically designed as an interaction between the performers and ‘an audience of one,’” Barneys said in the post.