Barnes & Noble is going all out to promote its new color eReader. Today, the retailer launched an ad campaign promoting the new NOOKcolor and you’ll probably start seeing it around if you watch Glee, Dancing with the Stars or Saturday Night Live.
The ad is centered around the above video of a 30-second TV spot called “Love of Reading.” In the ad, the voiceover says, “At Barnes & Noble, we’ve taken everything we know about reading and put it here.” The ad features a number of different types of people reading on the new device. At the end of the ad, B&N lists logos for retailers that carry the device including Best Buy, Walmart and Books-A-Million.
Barnes & Noble worked with Omnicom agency Merkley + Partner on the campaign.