They are the world.
Since Barbie hit the shelves in 1959, Mattel has been diligent in discovering news ways to make money from its greatest creation. Barbie has grown an extended family from different parts of the world or has entered the corporate world to capitalize on any array of wardrobe accouterments.
According to her official website, Barbara Millicent Roberts has had close to 150 careers, represented more than 40 different nationalities and collaborated with more than 75 fashion designers. With one Barbie sold every 3 seconds somewhere in the world, she remains the world’s most popular doll and a powerhouse brand among girls of all ages.
Only one small problem: On the way to global domination, Barbie forgot that a new outfit doesn’t automatically mean a new culture … and then Mattel (may have) offended parts Latin America with a few tactful stereotypes.
Here’s the conversation we imagine taking place among the huddled masses of marketing at Mattel while they gathered around a table clutching Capri-Suns and organic granola bars.
“What culture can we make her look like?”
“How can we get some more retail crossover?”
And then, an epiphany struck: Latina Barbie. Well, sort of.
There she is adorned in Mariachi garb, fitted bolero jacket, wide-brimmed sombero and all the trimmings.
Mariachi Barbie will celebrate “one of Mexico’s most representative traditions in music and culture” and will be available to the public starting this September, the company said in a statement.
The doll “is ready to celebrate with Mexico these national holidays,” Mattel executive Ana Paula Martinez de Alba said, referring to the launch of Mariachi Barbie on Sept. 15, the day before Mexican Independence Day.
Is this just a case of rustling up some stereotypes and PR drama to make a quick buck?
[H/T Fox News Latino]