Bango Powers Books-on-Mobile Service
Mobile identification and billing services firm Bango said that it’s powering a new service from Macmillan Publishing Solutions that turns the mobile phone into a “personal on the go library.”
Dubbed the Global Reader, the service lets consumers read book chapters, newspaper stories, magazine articles and more right on their phones. Bango provides the back-end technology that lets users on any mobile network browse available content and make secure purchases. According to TMCnet, Macmillan is offering the service to other publishers looking for a new distribution channel that provides direct interaction with customers.
“We
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