Bango Adds Unique Visitor Count to Analytics
According to Bango, it’s been fairly impossible to get an accurate count of the number of unique visitors to a mobile Web site and track the efficacy of a mobile campaign with a single tool. Until the release this week of Bango Analytics 3.0.
With new “image tag” technology, Bango Analytics 3.0 provides site owners with what the company says are the two most sought-after metrics: the number of unique visitors and the conversion rates from their mobile marketing campaigns.
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