Bandwidth Targeting: Brands on Facebook Can Now Segment by Network Connection

Facebook announced a new addition to its ad-targeting options with the aim of helping advertisers that are seeking to engage users in high-growth countries, as the social network is now allowing brands to target based on the network connections -- 2G, 3G or 4G -- they use most often when accessing Facebook.

dTacMobileAds650Facebook announced a new addition to its ad-targeting options with the aim of helping advertisers that are seeking to engage users in high-growth countries, as the social network is now allowing brands to target based on the network connections — 2G, 3G or 4G — they use most often when accessing Facebook.

This new targeting option will ensure that users see creative that is optimized for their devices, such as not delivering videos to users accessing the social network via 2G connections.

Bandwidth

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in