The Baltimore Sun is teaming up with the local CBS affiliate, which is not a Tribune-owned station, to share video and content. The two news organizations will share story leads and plan to partner on “major journalistic projects,” according to the release.
WJZ-TV will get billing of its major stores in each edition of the Sun. Likewise, the Sun will get daily promotion of its top stories in WJZ news broadcasts.
“The Sun already has the deepest daily print coverage of Maryland news, and combining our resources with those of WJZ’s talented broadcast newsroom means that our readers and WJZ viewers will benefit from an even more comprehensive news report,” Tim Franklin, editor and senior vice president of the Sun, said in a statement.
WJZ will also provide news video to Balimoresun.com. WJZ’s sales team will be responsible for selling advertising inventory within WJZ videos running on Baltimoresun.com
“The combination of these two market leaders offers advertisers unparalleled market reach in the Baltimore region,” Tim Thomas, vice president of business development for the Baltimore Sun Media Group, said in a statement.