Baidu to Adopt Anti-Piracy Platform

China’s largest search engine announced Thursday  that it will begin using new anti-piracy tools in May. This comes in response to long standing criticism of Baidu. Many authors and publishers believe it has been lax in removing pirated content from its online library Baidu Wenku.

Baidu, which has about 70 percent of China’s search market, said the technology would enter a testing phase in April before a full release on May 1st. this won’t come soon enough for US or Chinese authorities, both of whom are watching Baidu very closely.

via Reuters

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in