Bad Sign of The Times, The Sunday Times

TimesSundayTimesLogos.jpgThe Times and The Sunday Times have experienced significant drops in unique monthly visitors — both to their respective homepages and in terms of clicking through to stories — since parent company News International erected a paywall, according to estimates from Nielsen, as reported by paidContent:UK.

Since the paywall went up July 1, traffic to the homepages is down 43 percent, and the number of users clicking through to individual stories has plummeted by 88 percent, according to Nielsen estimates, paidContent:UK reported, adding that of the 1.78 million monthly unique visitors to the homepages, 362,000 per month accessed subscription content, or slightly more than 20 percent.

Subscribers to the print editions of the newspapers receive free access to both Web sites, and paidContent:UK reports that The Times has about 107,000 subscribers and The Sunday Times more than 112,000.

Experian Hitwise also found that the market share of The Times‘ Web site plunged from more than 10 percent in May to 4.11% at the end of last week, according to paidContent:UK.