Backlash to 'Digital Death' Campaign
Ah well. They had good intentions.
As we reported yesterday, the “digital death” campaign for Keep a Child Alive has been a bust. At about 1p.mEST today, the tracker reported that only $183,533 of the $1 million goal has been raised since Wednesday. And the participating celebs are still largely silent (the last tweet from Lady Gaga pitifully reminds everyone: “@ladygaga is still dead. Text GAGA to 90999 and donate $10 to help children fighting HIV/AIDS.
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