Are you using social media to power your business to business (B2B) marketing campaigns?
You should: it’s increasingly effective for B2B brands, especially those active on Twitter. But how do you know it’s working? What metrics should you be tracking to evaluate ROI?
With social it’s less about retweets, shares, Likes, the number of updates you make or even the size of your community, and more about the number and quality of leads being generated, growth and engagement rates, and referrals.
Check the visual below for more insights, which comes courtesy of Pardot.