89% Of UK B2B Marketers Now Use Twitter [STUDY]

Twitter has always been a popular tool for business to business (B2B) brand marketing and new data reveals that almost nine in 10 B2B marketers in the United Kingdom now use the platform.

These figures come courtesy of a study conducted by B2B Marketing and Circle Research, who found that 89 percent of UK B2B marketers now use Twitter, second behind only LinkedIn (94 percent), and ahead of Facebook (77 percent), YouTube (77 percent) and Google+ (61 percent).

(Source: eMarketer.)