Referrals Convert 2x Better Than Websites, Social Media for B2B Brands

Referrals still provide the best customer conversion rate for business to business (B2B) brands, reveals a new study.

Referrals still provide the best customer conversion rate for business to business (B2B) brands, reveals a new study.

Implisit surveyed close to 500 U.S.-based B2B clients about which channels delivered the best results from lead-to-deal, and found that customer and employee referrals topped the poll, with a 3.63 percent conversion rate.

Referrals were more than twice as effective as the brand’s own website (1.55 percent conversion rate) and social media (1.47 percent, including Twitter).

Paid search (0.99 percent) and sales-generated conversions (0.94 percent) rounded out the top five.

Referrals Convert 2x Better Than Websites, Social Media for B2B Brands

(Source: eMarketer.)