How Do B2B Companies Use Social Media For Marketing? [INFOGRAPHIC]
Business to business (B2B) companies face unique challenges and opportunities on social media. So how are they capitalizing on Twitter, Facebook and other networks to market their products and services?
This infographic from Eloqua shows the results of a survey of 548 B2B marketers and their approach to social media within their organizations.
The first finding might be a little surprising: 36 percent of marketers say their organization doesn’t use social media whatsoever.
And of those organizations that do use social media, there is some confusion as to exactly who is in charge of the tweeting.
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