Marketers Still Can’t Measure Social Media ROI, Says Study
How do you measure social media return on investment (ROI)? It’s the age-old question. And according to one new survey, marketers still haven’t figured it out.
How do you measure social media return on investment (ROI)?
It’s the age-old question. And according to one new survey, marketers still haven’t figured it out.
While 87 percent of business to business (B2B) marketers use social media, less than one in five (17 percent) can prove clear ROI, reveals a November 2014 study by Webmarketing123.
Equally, 87 percent of business to consumer (B2C) marketer also use social, but just 27 percent can calculate ROI.
But not all channels are quite so baffling.
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