B-M Pitch on Behalf of Unnamed Client Raises Ethical Questions

USA Today reported this morning on a “whisper campaign” launched by Burson-Marsteller on behalf of an unnamed client that targeted Google’s Social Circle feature for Gmail. (The USA Today article and this one from Business Insider has a bit of detail about the feature, which taps into your info to make “social connections.”)

Citing consumer privacy concerns and Google’s issues with the Federal Trade Commission, two of Burson’s high-profile publicists — former CNBC anchor Jim Goldman and former political

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