B-M Offering the 'Fan Experience'
Burson-Marsteller has added a new offering to its consumer and brand marketing practice: Fan Experience will help clients further capitalize on their sponsorship buys across sports, arts, entertainment, and culture.
The offering builds on a program the firm has been using over the past year. B-M worked with MetLife to announce MetLife Stadium, organizing events and other comms programs, which led to further work with the company throughout 2011. Jason Teitler, managing director, of the U.S. consumer and brand marketing practice, said in a statement that brands must now turn “fan affinity into brand affinity.”
B-M
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in