How Brands Can Leverage Competitors’ Social Media Reach to Drive More Sales

Opinion: Embracing your competitors is good for business

Competitors are enemies to be crushed, right? Not exactly. A better way to think of your competitors is to see them as a valuable resource.

Competitors can help you expand your audience and, thus, increase sales. Specifically, knowing how to tap into competitors’ social media audiences will give you access to a fresh, active pool of people—your potential customer base.

In order to accomplish that, you need to know how to approach your competitors, how to forge relationships with them and how to leverage their audiences for your benefit.

Develop professional relationships with your competitors

Rejoice if your competitors have large networks of followers on Twitter or fans on Facebook.

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