Awareness Integrates Facebook Custom Audiences With Its Social Profiling, Social Scoring
Another take on how brands can identify their most influential fans comes courtesy of on-demand social marketing automation software provider Awareness, which announced an integration with Facebook’s custom audiences advertising feature.
Another take on how brands can identify their most influential fans comes courtesy of on-demand social marketing automation software provider Awareness, which announced an integration with Facebook’s custom audiences advertising feature.
Users of Awareness’ Social Profiling and Social Scoring system — which enables brands to identify, store, and rank prospects across Facebook and other social networks based on user-defined criteria — can now export those data directly into Facebook for use with its custom audiences feature, resulting in hypertargeted ads reaching those prospects.
Awareness
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