Avoid Embarrassing Mis-Tweets with HootSuite's New Secure Profile Tools

There has been a spate of Twitter misfires lately, with large organizations tweeting things meant for the personal accounts of their social media managers. In response to all of this embarrassing attention, HootSuite has unveiled its latest feature, Secure Profiles, to help those managing multiple social media accounts avoid a Twitter catastrophe.

In March alone, both the Red Cross and Chrysler have experienced the PR disaster that follows from a mis-tweet. The Red Cross and Chrysler tweeted, from their official accounts, a very unprofessional observation about getting drunk and an expletive-riddled complaint about drivers in Detroit respectively.