According to a new report by Flurry, more time is being spent using mobile apps than browsing the web. In June users spent an average of 81 minutes daily on mobile apps, compared to 74 minutes on the web. More after the jump.
Flurry’s report compares interactive consumption rates of users over the last 12 months between desktop and mobile web and mobile native apps. The data was gathered across 500M user sessions per day across 85,000 apps.
According to the report, average users are now spending 9% more time using mobile apps than PC web browsing. Although this isn’t comparing Apples to Apples, it does show the shift in user preference towards apps vs the mobile web.
Part of the shift comes from an increasingly powerful Facebook. Facebook now makes up 14 of the 74 minutes per day avg. consumers spend on the internet a day. That translates into Facebook commanding 1/6th of the total time spent online by consumers. Facebook’s ‘Trojan Horse’ strategy, if executed successfully, could help the social networking giant acquire an ample amount of quality users.
According to the graphic above, consumers are spending half their time playing games and a third of their time with social networking related apps. These categories are also consumed with longer average session lengths compared to other categories. It’s a great time for change and innovation as consumer lifestyles are being redefined. How will your brand gain mindshare?