The following paragraph, taken from an article by AP writer Ryan Nakashima about how studios like Disney are increasingly relying on online “influencers” to generate buzz for movies like Avengers: Age of Ultron, reminds that traditional journalism is a dwindling superpower:
“When you’re reaching young people, you have to go to where the authorities on culture exist,” says Angela Courtin, chief marketing officer for Relativity Media, the studio that has co-financed the Fast & Furious series and is releasing action comedy Masterminds this fall. “They’re no longer in bylines of The New York Times or the Los Angeles Times. They’re now on YouTube and Snapchat and Instagram and Vine.”
The critics-fans dichotomy as it applies to summer tentpole movies is not new. Here for example is how Boston Herald film critic James Verniere led off his C+ review of the Avengers sequel:
The question — Is this new Avengers movie any good? — is so beside the point, I don’t know why I am writing this. Whatever any critic says, the fanboy and fangirl legions longing to see this latest Marvel superhero film will march to the theaters like Eloi heading to the bone pits of the Morlocks.
One of the influencers mentioned in the AP article is 16-year-old Atlanta-based Moviepilot blogger Reid Jones, who was flown to LA for the Age of Ultron premiere (with his dad) and given red carpet access. Check out Jones’ articles here.