What’s It Going to Take to Get Facebook Users Into These Cars? AutoLiFT from BLiNQ Media

Looking to speed the process of getting dynamic, localized incentives to potential car shoppers on Facebook, BLiNQ Media, a Facebook Preferred Marketing Developer, announced the launch of AutoLiFT, aimed at automakers, agencies and dealers.

AutoLiFTHowItWorks650Looking to speed the process of getting dynamic, localized incentives to potential car shoppers on Facebook, BLiNQ Media, a Facebook Preferred Marketing Developer, announced the launch of AutoLiFT, aimed at automakers, agencies and dealers.

BLiNQ Media said AutoLiFT streamlines the process of marketing to potential car buyers on Facebook by eliminating the need for them to navigate multistep landing pages, instead delivering them highly targeted, vehicle-specific, locally relevant offers.

RPA, an agency for Honda, is one of the first AutoLiFT clients, and its senior vice president and director of audience strategy Mike Margolin said in a release announcing its launch:

At RPA, we pride ourselves on embracing innovative technology to reach multiple audiences on behalf of our clients. By enabling us to deliver the most targeted messages to highly segmented audiences, AutoLiFT will allow us to optimize our Facebook ad campaigns for maximum efficiency, thus streamlining the selling cycle and improving the buying experience for our Honda and Acura dealer association clients. We are excited about the partnership with BLiNQ Media and look forward to significant results as we continue to hone our data-driven marketing technology.

Facebook U.S. industry lead, automotive Michelle Morris added:

It’s great to see our developer community begin to specialize their platforms to meet the needs of specific industries. Automotive marketers are heavy users of programmatic technologies, and BLiNQ has built an intelligent and dynamic, cross-device platform for tier-two and tier-three marketing programs on Facebook.

And BLiNQ Media CEO Raj Choudhury said:

With AutoLiFT, auto brands, agencies and dealers can now use the Facebook platform to deliver highly targeted, locally specific content exclusively to people who are in the market to buy a vehicle. There is nothing else in the market to match it. This is the solution for auto marketers seeking a meaningful way to connect with auto buyers in order to drive outcomes to impact and grow the bottom line.

Readers: What are your initial thoughts on AutoLiFT?