Making readers feel awesome about themselves is the best way to build passionate readers, said author Kathy Sierra in her keynote talk, “Creating Passionate Users,” at the O’Reilly “Tools of Change” conference yesterday.
In the talk, Sierra stressed the importance of giving the reader a good reading experience and making a book that makes them feel passionate and excited to talk about it. “People with a passion will not shut up,” she said.
And this is the kind of thing that will help a write with word-of-mouth marketing, something having a Twitter account can’t do.
Sierra advises writers to think of readers as users and to think about how every page will help the readers kick ass. In her case, writing JAVA guides, her job is not just to write a better JAVA book, but to make the reader a better JAVA programmer.