Author Douglas Coupland Talks About Designing Clothing for Roots

When you think of the clothing brand Roots, assuming you know of it, the first thing that likely comes to mind is “Canadian.” If we were to say, “Douglas Coupland“, the first thing would likely be “author.” But shortly thereafter, probably following “Generation X”, would also be “Canadian.” What we’re taking our sweet time arriving at is that these two “Canadian” things, as fate would inevitably have it (and apologies to Mr. Coupland for calling him a thing), have finally wound up together.