On the much, much lighter side, here’s a stunt by an Australian bank that we’ll call bold.
Today we learned that the Sydney Gay and Lesbian Mardi Gras festival bears only a passing resemblance to the one in New Orleans: it’s better dressed and the dancing is far more accomplished.
We also learned that ANZ, the continent’s third-largest bank and one of the event’s sponsors along with Google, Durex, Finlandia and more, sought to earn a little media attention by adding a bit of flair to some of its tamer automated tellers.
We’ll say the stunt worked; it did win the attention of one George Takei, his social media managers and his millions of followers.
While many places around the world reject LGBT rights, Sydney remains a bright spot–even if much of the rest of … pic.twitter.com/BDyj48uf9G
— George Takei (@GeorgeTakei) March 4, 2014
We might criticize the stunt for propagating some dubious stereotypes (pink leopard print?!), but for once we don’t want to kill the fun.
[H/T Abe Sauer at Brand Channel]