The name of the Down Under Internet domain is Celeb4aDay, and that’s exactly what the company behind it is willing to deliver to anyone willing to fork over $360 to $2000 AU. That’s right; far from the LA glare of TMZ, Radar Online and Hollywood.TV, being hounded by cameramen is something people are willing to pay for.
It all started when the Sydney company colluded with 2Dday FM program “Kyle and Jackie O Show” to punk news reader Geoff Field into thinking he was being followed by real paparazzi. Since then, the concept has grown to encompass girls nights out, birthdays, product launches and more. Owner Romel Kouyan says business is booked solid for January-February in both Sydney and Melbourne, and he plans to expand shortly to Queensland’s Sunshine Coast and several international markets.
“It’s quite funny watching people’s reactions whilst my clients are been ‘papped’,” Kouyan tells FishbowlLA via email. “Bystanders do always wonder who the subjects are and without fail will proceed to get their phones or cameras out simply to record the event as it unfolds.”
“We never release any information about our faux celebs, as we like to keep it as real as possible,” he adds. “My photographers are instructed to only say, ‘We can’t release any information. All we can tell you is there is a big story about to break!’”
High end packages can encompass stylists, publicists, bouncers, even a celebrity chef, some of whom Kouyan explains he has connections to via a separate personal management firm.
P.S. Although Kouyan’s company bears a similar name as that of an identical-concept U.S. company launched in 2007, he says they are not affiliated.