Augusta National (Finally) Gets with the Times

We know change is often difficult, but it is also an unavoidable, necessary and indispensable catalyst to the very concept of improvement. In many respects, the PR industry is about handling change: how to predict it, identify it and proactively leverage it as an asset instead of ignoring it and turning it into a certain liability. To the Augusta National Golf Club, which today broke an 80-year-old practice of not allowing women to join its ranks, we can only say: It’s about time.