Your New Social Media Strategy: Attract, Engage, Convert & Monitor [INFOGRAPHIC]

So you want to use social media to promote your business, products and services?

Smart play. But for best results on social you need clear objectives and an organised, winning strategy. You need a plan. And you need to do the work.

First, you must attract users to your social media profiles. This is the widest part of your social sales funnel, and you want your content to appeal to as many people as possible – even niche marketers want to maximise their reach within that niche.