Attention! PR Grabs Keith O'Brien from PRWeek
Exclusive: Another journalist jumped to a PR agency today as Keith O’Brien leaves his editor-in-chief post at PRWeek to join Attention!PR. O’Brien will focus on the tech and media practices at the roughly 25-person firm when he starts the job on April 29th. The firm handles work for The Daily Beast, Consumer Reports, Bluefly.com, SocialMedia.com, and Mashable among other brands.
I took the opportunity to interview O’Brien to find out what prompted the move, and what he hopes to do and learn in his new life as a consultant.
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