AT&T Launching Scripted Series on Snapchat
Maybe Snapchat won't be just for teens for very long.
AT&T announced today that it’s going to launch a superhero series on Snapchat.
It’ll be called “Snapperhero,” and consist of twelve episodes that will disappear in 24 hours. AT&T will be grabbing YouTube stars to be in the show and the cast will ask viewers what they want to see on the show. Variety reports that:
Anna Akana, a Japanese-American filmmaker known for the short films she creates on her YouTube channel; Freddie Wong, known for his work with the YouTube channel RocketJump; Harley Morenstein, host of the YouTube cooking show “Epic Meal Time”; and Jasmeet Singh, a comedian known as “JusReign” with a large social-media following…The cast will seek fan input about superhero identities, costumes, even plotlines.
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