AT&T Fields Player of the Week Campaign
AT&T launched its 2008 All-America Player of the Week college football marketing campaign, asking fans to text-message their choices for the best player of the week, MediaPost reports.
Here’s how it works: Interested fans can register to vote by text-messaging VOTE to 51234. The voting ends each week on Wednesday at 11:59 p.m. EST, and winners will be announced the following day at halftime during the “ESPN College Football Primetime Presented by Applebee’s,” according to the article.
Then,
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