AT&T Catches March Madness Fever
AT&T is the latest cellco to ramp up its NCAA March Madness mobile offerings goodies. Its customers will have access to video highlights from all tournament games and the chance to vote for who they think should win the Naismith Trophy, presented by AT&T, which goes to the men’s and women’s college basketball players of the year.
This year, for the first time, AT&T is allowing other cellular carriers to opt-in to the text message voting so their subscribers can participate as well.
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