Atrinsic Buys for $6.25 Million, Apparently for Domain Name


Ah, the wild land of ringtones. MocoNews is reporting that Atrinsic, the mobile and online applications and content company known as New Motion, has bought out the assets of, a mobile content download site. The report continued by saying, “more importantly, the company bought an attractive domain name.”

The deal is worth $6.25 million. The report said that the company expects to materially reduce its annual customer acquisition budget as a result of this acquisition. “ will move from solely a subscription based model into a more flexible and robust business model with multiple revenue streams, including an ad-supported model.”