Atrinsic Buys Ringtone.com for $6.25 Million, Apparently for Domain Name

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Ah, the wild land of ringtones. MocoNews is reporting that Atrinsic, the mobile and online applications and content company known as New Motion, has bought out the assets of Ringtone.com, a mobile content download site. The report continued by saying, “more importantly, the company bought an attractive domain name.”

The deal is worth $6.25 million. The report said that the company expects to materially reduce its annual customer acquisition budget as a result of this acquisition. “Ringtone.com will move from solely a subscription based model into a more flexible and robust business model with multiple revenue streams, including an ad-supported model.”